THE ICON by Allianz


THE ICON, located in Vienna, Austria, is Allianz’s flagship building and its most modern property globally. As befitting such a prestigious property, Spaceflow brought in the full breadth of our platform and community services to help activate THE ICON’S office community.


Spaceflow is improving this building’s tenant experience through several notable use cases:

THE ICON | Office | 88,260 (sqm) | 950,000 (sq sf)
Spaceflow plan


Spaceflow introduced a dedicated community engagement service to help THE ICON’s staff plan events and execute ongoing content creation campaigns. This is a force multiplier for Allianz’s staff, as it allows them to reliably offer a high-quality programmatic experience without taking much extra effort.

The active approach to the people at the launch of the app was very dynamic and well prepared. This was immediately reflected in the number of users, which resulted in a successful start.
Markus Jancik - property management

Markus Jancik, Property Management, THE ICON VIENNA, Strabag

Example of community engagement activity

Fun activity in uncertain times! Face masks became a big part of our daily life. Therefore our community team organised a contest for the building community in THE ICON Vienna to show their most creative face masks.

Facemask contest in the ICON


Spaceflow’s platform is communicating with THE ICON’s in-place tech tools to offer managers better access to data via API, in order to uncover the full scope of tenant needs.

Spaceflow app sensors capacity


Allianz uses an integration of sensors in their canteen, so occupiers can check the capacity in real-time from their mobile. Thus, they can check when it is a good idea to visit and when it is better to wait, not only for convenience but also as a preventive measure in times of COVID-19.

As one of the planned use cases, THE ICON’s occupiers will be able to access building systems such as sensors and elevators via the Spaceflow app. This will help the office managers of THE ICON’s tenant companies easily provide a high-quality experience for their employees.


Spaceflow empowered THE ICON brand by building a compelling digital experience that reinforced Allianz‘s branding, imagery and messaging.
Spaceflow the icon app


200 users

Signed up in the first hours of launch.

66% MAU

Demonstrating great adoption even in a very large community.

100% tenants

Onboarded since launch. 
Launch event - THE ICON
Image from launch event in THE ICON
We have gotten to know a number of Tenant Experience and building applications that are basically on the same level in terms of the content. With Spaceflow, however, it is our belief that we have found the best usability and user interface. The app is fast, intuitive and self-explanatory. A second important point is that the Spaceflow Community managers help from the very beginning to explain the added value to the tenants, they continuously post content, organise events and always look for new possible partners.
Our primary goal is to maintain direct contact with our tenants’ employees and to provide them with information about the building. Secondly, it is very important that we have a platform available in which we can integrate all the different digital solutions that exist in our building today, e.g. keyless entry, booking a meeting room, paying for concierge services and so on. We are very happy with the collaboration with Spaceflow.
Jerome Schaefer

Jérôme Schaefer, Real Estate Asset Management for North & Central Europe, Allianz

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