The icon VIENNA: SUPERCHARGING a FLAGSHIP PROPERTY

THE ICON VIENNA ajacent to Austria's capital city main train station is PIMCO Prime Real Estate's flagship building and its most modern property globally. As befitting such a prestigious property, Spaceflow brought in the full breadth of our platform and community services to help activate THE ICON’S office community.

Spaceflow is improving this building’s tenant experience through several notable use cases:

Client:
PIMCO Prime Real Estate

Building:
THE ICON VIENNA | Office | 88,260 (sqm) | 950,000 (sq sf)

The Power of Community Engagement

Spaceflow introduced a dedicated community engagement service to help THE ICON VIENNA’s staff plan events and execute ongoing content creation campaigns. This is a force multiplier for PIMCO Prime Real Estate’s staff, as it allows them to reliably offer a high-quality programmatic experience without taking much extra effort.

"The active approach to the people at the launch of the app was very dynamic and well prepared. This was immediately reflected in the number of users, which resulted in a successful start."

— Markus Jancik —Property Management, THE ICON VIENNA, Strabag

An EXAMPLE to COMMUNITY ENGAGEMENT ACTIVITies

Fun activity in uncertain times! Face masks became a big part of our daily life. Therefore our community team organised a contest for the building community in THE ICON VIENNA to show their most creative face masks.

DATA

Spaceflow’s platform is communicating with THE ICON VIENNA’s in-place tech tools to offer managers better access to data via API, in order to uncover the full scope of tenant needs.

INTEGRATIONS

Occupancy sensors have been installed into the canteen, and through the integration to IMAS, users of the Spaceflow app can check the capacity in real-time from their mobile. Thus, they can decide when it is a good idea to visit and when it is better to wait, not only for convenience but also as a preventive measure in flu and COVID-19 seasons.

As one of the planned use cases, THE ICON VIENNA’s occupiers will be able to access building systems such as sensors and elevators via the Spaceflow app. This will help the office managers of THE ICON VIENNA’s tenant companies easily provide a high-quality experience for their employees.

Occupiers of THE ICON VIENNA find information on the availability of all means of transportation in their proximity – scooters, taxis, public transportation or shared bikes directly on the Spaceflow app.

This native integration with Veomo enables the end-users to get updates on departure times of public transportation as well as delays without downloading the Veomo app itself.

In addition to the walking time to the various services, the integration also provides an area map to visualize the location of each mobility solution.

"We have gotten to know a number of Tenant Experience and building applications that are basically on the same level in terms of the content. With Spaceflow, however, it is our belief that we have found the best usability and user interface. The app is fast, intuitive and self-explanatory. A second important point is that the Spaceflow Community managers help from the very beginning to explain the added value to the tenants, they continuously post content, organise events and always look for new possible partners."

— Jérôme Schaefer —Real Estate Asset Management for North & Central Europe, PIMCO Prime Real Estate

BRANDING

Spaceflow empowered THE ICON VIENNA brand by building a compelling digital experience that reinforced the client‘s branding, imagery and messaging.

HIGHLIGHTS

200 USERS

Signed up in the first hours of launch

100% TENANTS

Onboarded since the launch

21,420 VIEWS

Within one week of launch

"Our primary goal is to maintain direct contact with our tenants’ employees and to provide them with information about the building. Secondly, it is very important that we have a platform available in which we can integrate all the different digital solutions that exist in our building today, e.g. keyless entry, booking a meeting room, paying for concierge services and so on. We are very happy with the collaboration with Spaceflow."

— Jérôme Schaefer —Real Estate Asset Management for North & Central Europe, PIMCO Prime Real Estate